Customer Profiles
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18-35 yrs old
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Male
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Married/single
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15-$40,000 a year
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Apartment/House
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College Degree
Buyers Personas
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A buyer persona is an archetype, a character sketch of your ideal or typical customer. It’s a written, detailed document complete with a photograph describing the customer’s needs, wants, goals, challenges and values. It’s more than an age and an income range or a list of interests culled from Facebook. It’s a valuable tool that can take your content strategy to the next level.
John Shaft
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​John Shaft is a middle aged male who has just graduated college. He makes 20,000 a year. He played sports himself and has always been a die hard sports fan. Born and raised in Pittsburgh he is loyal to his home team Phantoms. When he is not working John likes playing sports with friends.
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male sports fans with children watched 14 percent fewer live games than those without, but women with children watched 24 percent more sports events than those with no kids.
Sally Rider
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Sally is a single mother of two young basketball fans. She is 28 years old and her children are 11 and 9. She is constantly working to provide for her children. She makes $30,000 a year. Because she is always working when she has free time she likes to spend the time watching basketball with her children.
