Social Media
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“The social media revolution has given consumers around the world the most powerful voice they’ve ever had.” - Dave Kerpen
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The Phantoms will be very active on social media. We want to engage fans to make them feel valuable with our organization. Our social media reps will have constant contact with fans who attempt to contact us on all platforms. We will use these platforms to spread information about the team, but also to make the fans feel more inclusive. We will share videos, stats, post game interviews, and anything of the sort to post relevant content that the fans want to see. These will provide value to our social media platforms and will encourage more fans to come evaluate the Phantoms Experience.
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Facebook- Facebook will be our platform to share important dates and events. Facebook is typically used to market to an older generation, like generation x. Facebook is a useful platform to share upcoming events, like games or any special events we may host. We will have fans RSVP to our events as a way to monitor how many people to expect at any event we hold. Facebook is also a place for people to vent their feelings, so we will have a constant presence monitoring our page to check for comments. Our staff will respond to anyone who mentions the Pittsburgh Phantoms.
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Twitter- Twitter is more of a friendly way to reach the youth. Twitter is known for being a funny place, and we will look to embed a funny personality into our Twitter page. We will post pictures, videos, and news to our page to keep our fans informed. Again, we will respond to anyone who tweets at us so that way we can either promote positive feedback or eliminate a negative situation before it has time to grow. Our staff will search for the keywords “Pittsburgh”, “Phantoms”, “Basketball”, and ‘PPG Paints Arena”.
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Instagram- Instagram is a site that only allows you to post pictures and videos. This is where we will post game footage, player news, or just simply to promote our special events. Instagram allows you to post a location, so we will have a specific location for each of our posts so that way fans know where to go to join in on the fun. Many comments will also be made under our posts. It is very important that we have great communication with all of our fans by replying to their comments. It will make them feel more included in the atmosphere and will keep them coming back for more.
