Demographics
Pennsylvania
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Population - 12,784,227
Above age 18 - 79.1%
Female - 51%
White - 82.4%
African American - 11.8%
Asian - 3.5 %
Hispanic - 7%
Western PA (3.21 Million)
Allegheny County
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Population - 1,225,365
Above age 18 - 81.1%
Female - 51.7%
White - 80.5%
African American - 13.4%
Asian - 3.7%
Hispanic - 2%
Pittsburgh
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Population - 303,625
Above age 18 - 83.7%
Female - 51.6%
White - 64.7%
African Americans - 26.9%
Asian - 4.8%
Hispanic - 2.5%
Psychographics
Pennsylvania is known for these primarily things
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1. Highest concentration of Amish in the U.S
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2. Philadelphia, was the site of the first and second Continental Congresses in 1774 and 1775, the latter of which produced the Declaration of Independence
3. Indiana County is the Christmas Tree capital of the world
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4.Pittsburgh is famous for manufacturing steel. Its NFL football team is the Pittsburgh Steelers
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5. Invention of the Philly cheese steak sand-which
Conclusions
From the data above about the state of Pennsylvania, the following characteristics assessments and quality judgements can be made about the people of PA
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1. Strong belief in tradition
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2. Strong belief in ownership
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3. Factual & Historic in Nature
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4. Culinary Innovators and Competitive Genesises
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https://awesomeamerica.com/pennsylvania/)
Sociographics Approach
Sociographics are the characteristics that influence the way people receive and perceive messages. Sociographics take the target market down to the level of the individual, where they determine the specific values, attitudes, friends, hobbies, passions, and influences. Essentially, they allow you to discover what really pushes your customers buttons.
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(http://www.fionamceachran.com/understanding-sociographics-in-market-research/)
